A week ago a campaign against domestic abuse (specially focus to the abuse against womans) started and the slogan is the following -Fag, is the one who hit a woman-. When I first saw the image I start thinking "Is it right to use the word Fag as pejorative to call mans who hit their wifes? at the end you are using the word with the same denotation as it has always had, the only difference is that you named the ones who hit their wifes". But also the representative of this campaign is gay (does the LGBTQ of here approved the slogan of the campaign?).
So I didn't give any more though to this and the LGBTQ said no word about it either, so I guess everything was ok. But today a lot of letters start coming from homophobic groups about how the denotation of Fag is tried to be changed and blaming tv channels to trying to change the denotation of the word.
So is this people showing us how the denotation of the word is changing? or the denotation will keep being the same, and will only change the insulted? At the moment the only ones who are angry are homophobics because they don't want the denotation of word to change.