True 'Good', I think it's fair to say, is a positive action which asks for no compromises, both on the individual level as well as on the future society level.
Reinforcing the idea that intelligence is a positive thing for yourself and your society, for instance, is a good thing. Respecting the personal space and property of another person, e.t.c.
Reinforcing the idea that someone should be a hard worker because it's 'patriotic' and 'can help you afford not dying' is not a good thing, just somebody else's agenda wrapped up as being -good-, as it has negative side effects towards them.
Personal objectivity is key.