ICv2, a retail news source, is expecting the manga industry to further decline in sales to 20% if trends continue from the earlier report of falling sales by 9%. Since three years ago, sales have fallen 50% which ICv2 attributes to the lower exposure of manga properties on television and the lack of digital counterparts. Despite these figures, the manga industry as a whole did climb in digital sales from $500,000 USD last year to $6-8 million this year.
With such a high figure, it makes me wonder what digital manga’s people have been buying. They can’t all be yaoi! Can they?